If you could use some help with reaching your fitness goals, Under Armour Women may have a new feature that helps you along the way.

Under Armour “What’s Beautiful” is an online source that’s part social network, part workout journal and part contest. Put in their own words, it was launched as a movement to take back sport, starting with a competition to help redefine the female athlete.

Like any effective fitness plan, you start by declaring your goal. From there, Under Armour provides users with challenges, which users can write about or upload video. You can view other pages of other women and they can view yours. The site includes guest trainer workouts and tips for sparking motivation. Based on activities of users, an eventual winner will be picked to become the face of Under Armour Women. Under Armour prizes will also be distributed throughout the contest.

Check out the video for more detail: